2025 Bites and Insights 4: From Uncertainty to Opportunity: Banking Strategies for a Changing Market

Thriving Through Change: Strategies to Grow Deposits, Lending, and Loyalty in Volatile Times

A Bites & Insights Learning Opportunity

Ryan Walker
KASASA


Unpredictability is the new normal, and for financial institutions, survival isn’t the goal. Thriving is. Institutions that embrace agility, not reaction, will lead the way. Success lies in strategies built to flex, scale, and win no matter the market conditions. In this session, we’ll uncover how agile institutions are proactively adapting - improving margins, reducing cost pressures, and strengthening customer connections without overhauling core systems.

You’ll walk away with actionable insights on how to:

• Expand relationships in a shifting landscape: Improve loan profitability, limit risk, and drive engagement – even in uncertain environments.
• Cut deposits costs while safeguarding liquidity: Deploy smarter pricing and product strategies to keep your cost of funds in check.
• Building lasting loyalty through personalization: Deliver meaningful, relevant experiences that inspire trust and long-term commitment. 

ABOUT OUR INSTRUCTOR:
Ryan Walker is the SVP of Value Engineering at Kasasa, a leader and advocate for community financial institution innovation. With expertise in retail and consumer growth, Ryan has worked with hundreds of institutions over the last 10 years, helping them implement strategies to leverage the latest consumer trends, market innovations, and most importantly, how to compete in this ever-evolving industry.  Ryan currently works for Kasasa, where he helps deploy data-driven retail solutions that help institutions grow strategically significant core deposits. When he’s not at work, Ryan enjoys spending time with his wife and three kids in Austin, Texas.